Goal 1: High-quality beaches that are enjoyed by residents and visitors

High-quality beaches are clean, have high-quality sand, ensure safe and sufficient access, and provide amenities such as restrooms, showers, and parking. By maintaining high beach quality, the city can enhance the user experience, boost tourism, and maintain the vibrant, coastal community.

Goal 2: Coastal resources that are easily accessed and rich with recreational opportunities

Access to coastal resources provides recreational, health, and economic benefits. The harbor, bay, and beaches should be valued for the recreational opportunities they provide and access should be provided and maintained for current and future generations. Enhanced recreational opportunities and user amenities should be available at appropriate locations to enhance the user experience.

Goal 3: A healthy coastal ecosystem

A healthy marine environment is essential for recreational activities including swimming, fishing, and boating as well as the preservation of natural species and their habitat. Management of coastal ecosystems and ensuring environmentally friendly practices can benefit both the community and the environment, maintaining high water quality.

Goal 4: Well-managed and economically productive harbor, bay, and beaches

Administration and management of the harbor, bay, and beaches includes coordination between various regulatory agencies and departments, balanced public investment with revenue, and well-maintained public facilities. Efficient and effective management policies will maintain the City’s ability to provide high quality services that are accessible to a broad range of people and businesses.

Goal 5: A harbor, bay, and beaches that attract tourism and maintain the character of coastal neighborhoods

Attracting tourism while preserving the unique character of coastal neighborhoods is key to maintaining the city’s charm and appeal. This includes maintaining architectural components that match the city’s character as well as protection of coastal dependent uses and local businesses. By supporting a tourism industry that celebrates Newport Beach’s cultural and historic resources and community feeling, the City can create an attractive environment for residents and visitors alike.

Goal 6: Preserved coastal-dependent uses that contribute to the charm and character of the harbor, bay, and beaches

Recreation and commercial use of the bay and harbor depend on prioritizing coastal dependent uses and coastal related uses, such as boating launches, storage, and rentals; tourism serving uses, including hotels and retail; recreation; habitat; and scenic areas. These uses contribute to the local economy, resident and visitor activities, and the character of the community.

Goal 7: Waterfront Businesses and Services that contribute to a successful harbor and bay

In order for the harbor and bay to be successful, it must provide a variety of businesses and services to adequately meet the needs of users. Such businesses and services include but are not limited to vessel and recreational rentals, sightseeing and harbor tours, yacht clubs, fuel docks, public launch ramps, and more. Further, use of these facilities and amenities should be accessible and safe for all users to avoid conflicts where they may occur and guide visitors to protect public health and safety.